Author: Arvid Madland Lyngnes

Can Laughter Make Our Lives Better? Researchers Say Yes

Why do humorous dating profiles get more right swipes? Can being funny help solve problems? Is laughter really the best medicine? Humor and the “good life” seem to go hand-in-hand. Funny people seem to move effortlessly through the world. Business articles and gurus prescribe humor as a key to effective workplace performance. The website for the African country of Eritrea even describes humor as “a tremendous resource for surmounting problems, enhancing your relationships, and supporting both physical and emotional health.” Les mer...

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Interpreting the Stock Returns to New Product Announcements: How the Past Shapes Investors’ Expectations of the Future

What? Investors do not always respond positively to new product announcements, even when these products are well received by consumers and industry experts. So What? This does not mean that these products destroy firm value, but rather that investors already had  expectations about their value-added. Now What? Accounting for pre-event expectations is a critical step to correctly interpret results from short-term event studies. Les mer...

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Preserving our shared heritage

Google has partnered with 3D laser scanning nonprofit CyArk to help preserve historical sites around the world that are at risk of irreversible damage or total erasure due to human conflict and natural disasters. The joint effort, called the Open Heritage project, will use CyArk’s laser-scanning technology to capture all the relevant data at a historical site needed to re-create it virtually, so it can be preserved and explored online either on a computer, through a mobile device, or while wearing a virtual reality headset. Les mer...

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Should You Invest in Banner Advertising for Offline Products?

What? New research investigates whether firms whose sales occur mostly offline should invest in online advertising. So What? The authors show that online banner ads can significantly affect offline sales indirectly by providing information for nonrecent consumers and by building the brand for recent consumers. Now What? In particular, firms that promote changing assortments with distinct campaigns, such as “fast fashion” retailers and hard discounters, can benefit from banner advertisement, even if most sales are offline. Les mer...

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Who Owns the Customer Journey?

B-to-B CMOs needs to develop and own the strategic capability of mapping, auditing and optimizing the customer journey. A strategic capability is a set of capacities, resources and skills that create a long-term competitive advantage for an organization. These capabilities are created as a response to new strategic directions or big changes in the market. One such market-breaking change and new strategic direction is today’s digital customer — not the customer who buys online, but rather how customers behave in a digital and mobile world. Digital customers are in firm control of their own journeys with your company. Les mer...

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