In Miles Young’s new book, Ogilvy on Advertising in the Digital Age, he reminds advertisers: digital is simply the medium, the message is what matters. Young’s book serves as a codicil to David Ogilvy’s “master text” Ogilvy on Advertising, a book Young says advertisers would be wise to reread. Never abandon the fundamentals of marketing, but understand that in a digital-first world, brands must be sure their message is conveyed and consistent on new media.​​​​​ Les mer her