What? Only 2.6% of corporate board of directors have marketers with executive-level experience, at a time when competitive pressures are increasing.
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So What? Boards that have senior marketers provide valuable input into corporate growth strategies. They also have 5.8 percentage point higher revenues annually than boards which lack these marketers.
Now What? Companies that want to accelerate growth should appoint senior marketers to their boards. They also should ensure that these marketers have strong champions, such as a CEO who is also a Chairman of the Board. Les mer her