Real innovation would require the CEO to walk down the hall and say to another executive who they’ve golfed with every weekend for twenty years, “I need you to not get in the way of this new initiative.”

Most CEOs do everything they can to avoid that uncomfortable and difficult conversation. So instead they build a self-driving, artificially intelligent VR headset built on the blockchain and invite the media to fawn over it. Meanwhile the rest of their company plods along, untouched by modernity.

It’s a dangerous trap. It is why many of the companies which ostensibly make the greatest leaps and bounds with new technology are often disrupted by it. A change in the power dynamic of a huge company is much harder to make than a change in new technology. Les mer her