The back end led the way in middle market digitization. Now marketers can help their teams improve customer-facing digital offerings. Purchase decisions large and small are happening digitally. Potential homeowners often start their searches on websites like Redfin. Those in the market for a teapot may comparison shop on Amazon. With so much of the customer journey happening on the web, it stands to reason that digitizing a company’s customer-facing services is the marketing team’s responsibility. Not always so, according to a report from the National Center for the Middle Market, “Digitizing the Customer Experience: Are We There Yet?,” which explores how digitization has affected the customer experience. Les mer her