What? Researchers interviewed people who transitioned from sales to marketing to better understand the associated challenges.

So What? They identified six key facets of the sales to marketing transition process: motivation, acquisition, preparation, encounter, adjustment and stabilization.

Now What? Newly minted marketers noted that they lost certain benefits associated with their sales roles (less freedom, less customer interaction, and less compensation) and faced new challenges (more job ambiguity and politics) but felt overall, the benefits outweighed drawbacks. Les mer her